Visual Branding Editorial Shoots are an integral part to any business! Why… because we are a society of savvy consumers who are interested in both amazing businesses and also the story behind the business. Which I think is AWESOME! Both potential clients + current clients want to know the person behind the brand. They want photos of who they are working with. Remember a photo is worth a thousand words.
Social media today is all conveyed through images. For instance are you: launching a new website, just starting out with your business, updating your website and profile photos, rebranding your look, looking for images to share on Instagram to grow your account and attract leads or putting together promotional materials (brochures/flyers/business cards)?? All of these are fabulous reasons for a Visual Branding Editorial Shoot to tell your story and share who your are with your target market.
This past week we shot a Visual Branding Editorial Shoot for Brie Owens, a wedding planner for Chancey Charm in Atlanta. Our goal was to capture her fun loving personality, brand colors and to tell a little of her business story + personal story all at the same time. She will be able to use these images for her FB business page, website, Instagram and promotional materials allowing her to connect with her clients on a more personal level.
We started out with Brie’s business side first.
No more stuffy headshots with a dark solid color background and studio lighting. We loved capturing Brie working on her computer with lots of natural light sounding her. Not to mention her ADORABLE smile that never stops. She is incredible!
We also incorporated some of her favorite items to have at her desk: thank you cards for clients, coffee + her favorite coffee cup (because who does not like coffee at work), flowers, iPhone, business cards and more. It helps to bring to life what her work day looks like for her clients.
Brie likes to write personal thank you cards so capturing this was vital. Personal goes along way.
A change of outfits is great for a branding shoot. It helps to showcase your personal style. And clients who like your personal style tend to be the clients you fall in love with making you love your business even more.
We then heading out of the office to capture some more relaxed photos outside. As clients check out your brand + your story they want to see more then just business shots they want to see who you are. So now you get to see Brie’s playful relaxed side.
There are several photos of Brie with her phone and for good reason, as a wedding planner her phone is her number one device. All of her contacts, lists, plans, meetings, timelines… you name it she has it in there. It is her side kick at any wedding so she can make sure everything is planned to the “T” and running right on time.
Last but not least we incorporated some of Brie’s favorite things ice cream + Sun Drop.